• Being ‘Social’ In 2019

    Social media is a term that can account for various objectives, and here in 2019, there likely is no concrete universal definition. One thing that has remained constant is it’s rapid & consistent innovation. Did you blink? That’s exactly how…

  • Effective Advertising

    What constitutes a successful marketing campaign? Wait, better yet, what constitutes a successful advertisement in general? Believe it or not, those short 15 second video ads you see on YouTube are conducted & executed through countless amounts of research that…

  • The Top Five Trends You Didn’t Realize Were Just Trends

    Current trends in terms of technology, entertainment, style, business, etc. are always rapidly changing. However, there are a few ‘trends’ that establish themselves so well for an extended period of time, we as consumers don’t even realize they are too,…

  • Loyalty Programs Actually Provide Inconvenience

    How many can relate to the following thought process below: Hooray! You just got 100 points for that purchase at Best Buy! Wait, you’re telling me I need how many points to redeem for an actual ‘reward’? 2,500?! So I…