• Being ‘Social’ In 2019

    Social media is a term that can account for various objectives, and here in 2019, there likely is no concrete universal definition. One thing that has remained constant is it’s rapid & consistent innovation. Did you blink? That’s exactly how…

  • Effective Advertising

    What constitutes a successful marketing campaign? Wait, better yet, what constitutes a successful advertisement in general? Believe it or not, those short 15 second video ads you see on YouTube are conducted & executed through countless amounts of research that…