• Loyalty Programs Actually Provide Inconvenience

    How many can relate to the following thought process below: Hooray! You just got 100 points for that purchase at Best Buy! Wait, you’re telling me I need how many points to redeem for an actual ‘reward’?  2,500?! So I…

  • Carefully Crafted Public Relations

    While its an element the major conglomerates utilize to their advantage, many smaller companies overlook the utilization of public relations. Why? Honestly, probably because they don’t exactly know how to effectively utilize the vital business tool. Yes, the term is…