• Being ‘Social’ In 2019

    Social media is a term that can account for various objectives, and here in 2019, there likely is no concrete universal definition. One thing that has remained constant is it’s rapid & consistent innovation. Did you blink? That’s exactly how…

  • WWE Signs 5 Year TV Deal With Fox Sports

    World Wrestling Entertainment & Fox Sports have agreed to terms on a five year deal worth an estimated $1 billion to bring Smackdown LIVE! to Fox Sports, and ultimately, FS1. The deal will see one of WWE’s weekly staples, Smackdown…

  • The Top Five Trends You Didn’t Realize Were Just Trends

    Current trends in terms of technology, entertainment, style, business, etc. are always rapidly changing. However, there are a few ‘trends’ that establish themselves so well for an extended period of time, we as consumers don’t even realize they are too,…

  • Loyalty Programs Actually Provide Inconvenience

    How many can relate to the following thought process below: Hooray! You just got 100 points for that purchase at Best Buy! Wait, you’re telling me I need how many points to redeem for an actual ‘reward’?  2,500?! So I…

  • Carefully Crafted Public Relations

    While its an element the major conglomerates utilize to their advantage, many smaller companies overlook the utilization of public relations. Why? Honestly, probably because they don’t exactly know how to effectively utilize the vital business tool. Yes, the term is…