• Being ‘Social’ In 2019

    Social media is a term that can account for various objectives, and here in 2019, there likely is no concrete universal definition. One thing that has remained constant is it’s rapid & consistent innovation. Did you blink? That’s exactly how…

  • WWE Signs 5 Year TV Deal With Fox Sports

    World Wrestling Entertainment & Fox Sports have agreed to terms on a five year deal worth an estimated $1 billion to bring Smackdown LIVE! to Fox Sports, and ultimately, FS1. The deal will see one of WWE’s weekly staples, Smackdown…

  • Simplifying The Government Shutdown

    Simplifying the current ongoing government shutdown in laments terms in regards to it's immediate impact, as well as providing relatable comparisons.

  • Effective Advertising

    What constitutes a successful marketing campaign? Wait, better yet, what constitutes a successful advertisement in general? Believe it or not, those short 15 second video ads you see on YouTube are conducted & executed through countless amounts of research that…

  • The Top Five Trends You Didn’t Realize Were Just Trends

    Current trends in terms of technology, entertainment, style, business, etc. are always rapidly changing. However, there are a few ‘trends’ that establish themselves so well for an extended period of time, we as consumers don’t even realize they are too,…

  • Google Plus A Victim of Google’s Intelligence

    If you haven’t heard by now (and there’s a chance you haven’t because at this point, who really cares), Google is shutting down their social media platform, Google Plus. Google Plus was Google’s counter to Facebook, and ultimately create a…

  • The (Soon To Be) Potential Demise of Netflix

    How A Recent Industry Transition Could Bring Us To The Unexpected Demise Of Netflix All industries evolve, all industries adapt, and occasionally, you find that one company that takes the risk to completely innovate the industry as a whole. Those…

  • Loyalty Programs Actually Provide Inconvenience

    How many can relate to the following thought process below: Hooray! You just got 100 points for that purchase at Best Buy! Wait, you’re telling me I need how many points to redeem for an actual ‘reward’?  2,500?! So I…

  • Carefully Crafted Public Relations

    While its an element the major conglomerates utilize to their advantage, many smaller companies overlook the utilization of public relations. Why? Honestly, probably because they don’t exactly know how to effectively utilize the vital business tool. Yes, the term is…

  • Monopoly Clarity

    This is a topic that drives me nuts, monopolies. No, not the board game that takes hours to finish and can destroy friendships in the process, I’m talking about business liability, economic impact, what is technically deemed illegal, monopolies. A…